Category: Company Information

Terms of Use

“JIFFY” Foodservice, LLC offers you access to this web site based strictly on the terms of this Agreement. “JIFFY” Foodservice, LLC may modify this Agreement at any time and amended terms are effective upon posting. Your access of this web site after the effective date of amended terms means that you have accepted those terms.

Copyrights & Trademarks:

All of the content on this web site, including the text, graphics, logos, icons, screens, and configurations is the property of “JIFFY” Foodservice, LLC or its licensors and is protected by U.S. and international copyright and trademark laws. All software used on this web site is the property of “JIFFY” Foodservice, LLC or its software suppliers and is also protected by U.S. and international copyright laws. You do not acquire any express or implied ownership rights by printing or downloading any information or using this web site. Any use of the content or software on this web site other than for the express services provided is strictly prohibited.

Privacy:

All information you provide in accessing and using this web site may be used by “JIFFY” Foodservice, LLC as described in our Privacy Statement, which is included as a part of this Agreement.

Links:

As a convenience, this web site may contain links to other Internet sites that are owned and operated by third parties. By offering these links, “JIFFY” Foodservice, LLC is not endorsing any other site and has no control over or responsibility for the operation or content of third party sites. You access linked sites at your own risk.

Disclaimer:

THIS WEB SITE IS PROVIDED BY “JIFFY” Foodservice, LLC ON AN “AS IS” BASIS AND THE USE OF THIS WEB SITE AS ENTIRELY AT YOUR OWN RISK. “JIFFY” Foodservice, LLC MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE OPERATION OF THE SITE, THE INFORMATION, CONTENT, MATERIALS, PRODUCTS OR SERVICES INCLUDED ON THIS SITE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND THE STATUTORY WARRANTY AGAINST NON-INFRINGEMENT. NO ORAL ADVICE OR WRITTEN INFORMATION GIVEN BY “JIFFY” Foodservice, LLC OR ITS EMPLOYEES OR REPRESENTATIVES, WILL CREATE A WARRANTY AND YOU MAY NOT RELY ON ANY SUCH INFORMATION OR ADVICE.

Limitations of Liability:

NEITHER “JIFFY” Foodservice, LLC NOR ANY OF ITS REPRESENTATIVES, AFFILIATES, LICENSORS OR CONTENT PROVIDERS SHALL BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE USE OF THIS WEB SITE. YOU AGREE THAT, IN NO EVENT SHALL “JIFFY” Foodservice, LLC OR IT OFFICERS, DIRECTORS, OWNERS, INDEPENDENT CONTRACTORS, EMPLOYEES, AGENTS, LICENSORS OR AFFILIATES BE LIABLE, AND YOU RELEASE ALL SUCH PERSONS FROM ANY LIABILITY, DIRECTLY OR INDIRECTLY, TO YOU FOR ANY LOSS, DAMAGE, LIABILITY OR EXPENSE ARISING OUT OF OR RELATED TO THE USE OF THIS WEB SITE REGARDLESS OF WHETHER SUCH LOSS, DAMAGE, LIABILITY OR EXPENSE RESULTS DIRECTLY OR INDIRECTLY FROM “JIFFY” Foodservice, LLC‘S NEGLIGENCE.

Indemnification:

You agree to indemnify “JIFFY” Foodservice, LLC and its officers, directors, owners, independent contractors, employees, agents and affiliates for and from any loss by reason of, in any way relating to, or arising out of: (a) your use of this web site and any violation of any law, rule or regulation arising out of such use; (b) any misuse of information, including e-mail addresses and e-mail content arising out of or relating to your use of this web site; and (c) any violation of this Agreement.

Applicable Law & Jurisdiction:

This Agreement shall be construed and governed by the laws of the State of Michigan, United States of America, without reference to its conflicts of law provisions, and not by the application of choice of law principles or the laws of any other state or country. You agree that the federal and state courts located in Washtenaw County, Michigan, shall have exclusive jurisdiction and venue over any action brought to enforce the rights and obligations in or arising from this Agreement and each of the parties irrevocably submits to the jurisdiction of such courts. Any cause of action you may have with respect to the use of this web site must be commenced within one (1) year after the claim or cause of action arises.

This Site is owned and maintained by “JIFFY” Foodservice, LLC, 201 W. North Street, P.O. Box 460, Chelsea, Michigan 48118-0460. Please send your questions or comments to us at this address, Attention: Webmaster.

Privacy Statement

“JIFFY” Foodservice, LLC respects the privacy interests of our web site visitors. This Privacy Statement describes the types of personal information that we collect, the uses we make of that information, and how you can correct, and request deletion of any personal identifying information you choose to give us.

Information We Collect:

In general, “JIFFY” Foodservice, LLC does not collect personal identifying information from visitors to this web site unless such information is provided by the individual. However, certain non-personal information is recorded by the standard operation of “JIFFY” Foodservice, LLC‘s Internet servers, including the type of operating system and browser being used by the visitor. The information we collect allows us to make statistical analyses of the use of our site, to improve the content of our site, and to customize our site to better suit your needs.

Use Of Your Information:

We may use aggregated information, which does not identify you personally, for advertising, marketing, promotional and other business purposes. Should you choose to provide personal identifying information, we may use and disclose that information in a number of ways related to your use of our site. We may use your personal identifying information in connection with sending you specific, targeted information that may be of interest to you. We may use your contact information, such as your e-mail address, to acknowledge your request for information or for other similar purposes. We will not sell our member contact list or provide your personal identifying information to any other person or entity in the ordinary course of our business, although we reserve the right to transfer such information in connection with any change in ownership of “JIFFY” Foodservice, LLC or its assets, including the web site. We may also disclose information as described below under the heading “Security”.

Cookies:

We make use of “cookies,” which are small sets of information stored onto your computer in connection with your use of our web site. We may use information gathered by cookies to measure certain traffic patterns on our web site or for similar purposes. A user does not need to have the cookie function of their browser turned on in order to use this web site. If you arrived at our site through a link from another site, it is also possible that these other sites may place a cookie or other identifier on your computer. We do not control and are not responsible for the use of cookies or other identifiers by anyone except “JIFFY” Foodservice, LLC.

Links:

“JIFFY” Foodservice, LLC exercises no control over linked web sites or the privacy or security practices of such linked sites. We disclaim responsibility for the privacy or security practices of any linked sites.

Access, Correction and Deletion:

If you want to see the personal information we have collected about you from this site, or if you believe any information we have is incorrect and you wish to correct it, please write to us at the address given at the end of this Privacy Statement. If we change or delete information in response to your request, we will not then continue to use it; however, some residual information may remain in backup records or records of deletions.

Security:

While we take reasonable steps to protect your personal identifying information, given the nature of the Internet, we cannot ensure complete security and we are not responsible for any breach of security or for the actions of any person or entity other than “JIFFY” Foodservice, LLC. We cooperate with law enforcement inquiries, we obey court orders, and we honor subpoenas and other legal process. Your personal identifying information may be disclosed if we are compelled by law or legal process to disclose it. We may also disclose such information if we determine, in our sole discretion, that disclosure would be useful in connection with investigating possible non-compliance either with the law or with any policy of “JIFFY” Foodservice, LLC, including our Terms of Use or this Privacy Statement. Although we take precautions against security breaches, hackers pose a threat to any Internet user, and the legal and regulatory status of matters on the Internet are uncertain both in the United States and abroad. For these reasons, we cannot guarantee that all of your personal identifying information will never be disclosed in ways you do not expect or which are not described in this Privacy Statement.

Children:

Children under 13 should not send any information about themselves to us, including information like your name, address or e-mail address. “JIFFY” Foodservice, LLC does not knowingly collect personally identifying information from children under the age of 13. In the event that we learn that we have collected such information from a child under 13 without parental consent, the information will be deleted from our database as soon as reasonably possible.

“JIFFY” Foodservice, LLC reserves the right to change this Privacy Statement at any time and will immediately post the updated Statement on this web site.

This site is owned and maintained by “JIFFY” Foodservice, LLC, 201 W. North Street, PO Box 460, Chelsea, Michigan 48118-0460.

Contact Us

Contact Information

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Virtual Tour

Learn how America’s Favorite “JIFFY” mixes are made

Take a fun and informative tour of the “JIFFY” mix packaging plant in Chelsea Michigan

Then be sure to stick around and learn all about the “JIFFY” Mix Plant Tour safety rules from our favorite talking box, Corny.

Learn interesting facts about Chelsea Milling Company and the “JIFFY” Mix brand, with the unique perspective of a fun fly-over.

Research and Development Building

History

Chelsea Milling Company was established in 1901, as a traditional flour mill. By early 1930 we had expanded into the retail prepared baking mix market with our first “JIFFY” Mix product. Today, “JIFFY” is the market share leader in retail prepared muffin mixes. In addition to our retail products, we produce mixes for the Foodservice industry.

At “JIFFY” our mission is to provide our consumers with the best possible value. We define value as providing the highest quality ingredients at the best price.

To learn more about the history of the Chelsea Milling Company, and our “JIFFY” Mix brand, click here to watch our Virtual Tour video.

Chelsea Milling Company

Originally posted by: The Wall Street Transcript — April 2003

Click HERE to open the PDF in a new browser tab.

(SAP611) TWST: What is Chelsea Milling Company?

Mr. Holmes: Chelsea Milling Company is a 100-year-old, family-owned business. Our products are sold under the brand name “JIFFY” mixes. We are a vertically integrated company. We have one manufacturing facility in Chelsea, Michigan. We employee approximately 350 people. We produce 1.6 million boxes of JIFFY mix daily. We compete in the retail prepared mix section in grocery stores throughout the United States.

TWST: Give us an idea of what the competitive landscape is today from your perspective. What’s interesting and what’s changing about that competitive landscape?

Mr. Holmes: Our competitive landscape today is all about change. Customer consolidation, centralization, food broker consolidation and supply change maximization are all elements of our competitive landscape. Competitors in today’s retail prepared baking mix section include General Mills, Pillsbury and Multifoods on a national level, and numerous regional branded products, as well as private label.

What’s interesting to me is the tremendous amount of change that is taking place. The rapid expansion of Wal-Mart is forcing many other customers to redefine their business.

TWST: What are those markets?

Mr. Holmes: The retail prepared home baking market is made up of three segments: ingredients, prepared mixes and frozen products. Chelsea Milling Company only competes in the prepared mix section of the home baking market . A perfect example of an item which fits all three segments would be pie crust. You can purchase ingredients and make it from scratch or you could buy a prepared mix or you could purchase a frozen pie crust shell. Those are the three segments that comprise the retail prepared home baking market.

TWST: Interestingly, on the sales and marketing side, you have taken a slightly different approach from some of the large marketers. Can you give us a little flavor of that strategy and what you feel it actually brings as far as value to the company.

Mr. Holmes: Chelsea Milling Company is very different from our competitors. The biggest difference is we do not advertise. JIFFY mixes are all about value. Since we do not advertise JIFFY mixes in the traditional sense, the costs associated with advertising and marketing are not included in the price of our product. That gives us a tremendous advantage.

Consumers appreciate value. We believe there must be two components to have value – the highest quality ingredients and the best price. The only true comparison between ourselves and our competition is when you equate retail pricing on a per ounce basis. On that direct basis, JIFFY mixes are 20%-60% less expensive on a per ounce basis than most or our competition. This presents a unique opportunity for both our consumers. Since our customers are interested in maximizing profit, they do so with our JIFFY mixes, because our turns are so much greater than the competition. Consumers, on the other hand, are mostly interested in value. We are popular with consumer base because our per unit price is so much less expensive than the competition, without sacrificing quality.

TWST: How successful has Chelsea Milling been in what has been considered to be a flat market space? How have you been able to compete not only for consumers but also for that shelf space in this super market aisle?

Mr. Holmes: I believe the appropriate answer to that question is value. Let me try to explain. JIFFY mixes are best known for our prepared muffin mixes, although we have many other products such as pizza crust, pie crust, all purpose baking mix, cake mixes, frosting mixes, etc. When you dissect the muffin mix category across America, you will discover that there are two choices – premium products and value products. The premium products sell for a dollar or more per unit of sale, and the value products sell for less than a dollar on a per unit basis. According to IRI, 88% of the muffin mix purchases are from the value segment. When you combine both the value and the premium segments, JIFFY mixes command 58% of those markets. When you just look at the value segment, we hold a 65% share.

Our customers are very much aware of these statistics. They realize that stocking JIFFY mixes is in their best interest as it pertains to revenue, and JIFFY is popular with the consumer. In many situations, we drive the category.

TWST: Walk us through the top management team you have on board today. Are there any areas you are looking to augment?

Mr. Holmes: For the first 100 years of Chelsea Milling Company, we operated as many family businesses do, as a sole proprietorship. In the late 1980s, we elected to transform the infrastructure of the company from a sole proprietorship to a professionally managed company. Over the last 16 years, we have invested tremendously in our facilities, systems and people. Today, Chelsea Milling Company is professionally staffed with a group of individuals uniquely qualified in all disciplines. This is true for both salaried and non-salaried personnel. We have achieved this position by paying very close attention to our hires. Our staff puts more emphasis on internal and external relationship than we do on completing tasks. This is very different from most companies.

We practice interdependent decision making which requires individuals to give up personal ownership of solutions and discuss things as a team. The transition from a sole proprietorship to a professionally managed organization has been slow and methodical. Our dedication to strong family business values, combined with real world professionalism has us uniquely situated for the 21st Century.

TWST: Are there any particular individuals you care to highlighted?

Mr. Holmes: Our senior management team is made up of Jack Kennedy, Vice President and General Manager, Douglas A. Tomney, CFO, Dudley Holmes, Vice President Procurement, Ed Hostetter, Director of Purchasing, John Powers, Director of Finance, Tim Kelly, HR director, Bill McCreadie, National Retail Business Manager, Terry Elmore, Director of Manufacturing Operations, and Mike Williamson, Superintendent.

TWST: What’s on the agenda over the next 12 months? What will make that time frame a success?

Mr. Holmes: Chelsea Milling Company is always on a self-improvement program. In the area of facilities, we have three major projects under way. We are expanding the square footage of our printing facility in Marshall, Michigan, by 40%. We are completing a bulk storage facility here in Chelsea for corn meal and sugar ingredients. We are almost finished with a storage facility to house additional packaging, mixing and warehousing equipment, as well as administrative inventory.

We are in the middle of selecting a new ERP system which will allow us better systems to maximize our business processes. In the area of people development, we have a continuous training and educational program which is offered within the company and numerous external resources which complement and enhance our skill set.

TWST: I understand that outside funding is not an issue for this company and that you are pretty much self-funding from your internal resources.

Mr. Holmes: We are financially very stable.

TWST: What do you feel analysts or investors should be focused on within the segment of your industry? What would be the short list of assessments or focus areas that they should include in that assessment process?

Mr. Holmes: In terms of growth potential or investor interest, I would suggest they watch closely customer consolidation. Not all of these programs are going to work. I think areas of interest are the following: suppliers, wholesalers, retailers and food brokers that intend to survive are going to have to develop strategies which will stand the test of time. For wholesalers and retailers, that means developing initiatives which consider revenue streams on both the buy and the sell. For manufacturers, I think the key area is electronic business development, maximizing customer service and a thorough understanding of supply chain management.

For food brokers, I believe they will need to develop a plethora of services that have to do with transportation, sales, marketing and information systems which can instantly paint an accurate picture to retail movement off the grocery store shelves.

TWST: All the headline companies that tanked, the employees who were heavily invested in the company they worked for saw a lot of their pensions and their investment net worth disappear almost overnight. In a family-owned business, that had to give you a pause for reflections.

Mr. Holmes: As a family-owned business with limited shareholders, our intent is still to maximize shareholder value. Our employees’ profit sharing program and 401(k) options are very diverse. With continual third party education about investment selection, our employees, of course, make their own decisions about diversity.

TWST: Thank you.

Howdy S. Holmes
Chelsea Milling Company
201 W. North Street
Chelsea, MI 48118
(734) 475-1361
(734) 475-4630 – FAX
www.jiffymix.com